Claes Virgin wrote the first pet insurance policy in 1890, he was the founder of Länsförsäkrings Alliance, at that time he focused on horses and livestock. In 1947 the first pet insurance policy was sold in Britain. As of 2009, Britain has the second-highest level of pet insurance in the world (23%), behind only Sweden. In 1982, the first pet insurance policy was sold in the United States, and issued to television's Lassie by Veterinary Pet Insurance (VPI).
When the pet insurance became recognised and sought after which resulted in an increase in the number of players within the pet insurace market.
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